For many companies, buying leads is one of the fastest ways to scale customer acquisition. Instead of waiting months for organic traffic or building complex in-house marketing funnels, businesses can simply purchase leads from vendors who claim to deliver consumers that are ready to buy. On the surface this seems straightforward. A lead represents a […]

California continues to raise the bar for consumer data protection, and SB 37 is another step in that direction. For online advertisers—especially those operating in lead generation, performance marketing, and data-driven acquisition—this creates a familiar challenge: How do you prove that consumer data was collected, shared, and used appropriately if a claim is ever made? […]