Chargeback Strategy · Feature The Two Data Elements That Win a Visa Compelling Evidence 3.0 Dispute One Visa rule can flip a card-absent fraud chargeback into a guaranteed reversal. Almost every merchant that misses it fails on the same small piece of data, and it is the piece your payment processor was never built to […]
Lead-Gen Compliance · 2026 The Lead Everyone Touches: Data-Broker Rules and the Consent Record That Travels With It A single lead passes through generators, sellers, and buyers. New data-broker laws now land on all three, and one record protects the whole chain. Performance MarketingData-Broker Laws9 min read TL;DR Data-broker registration laws in California, Texas, Oregon, […]
TCPA · 47 U.S.C. § 227(b) CONSENT & COMPLIANCE FILED 2026 Consent Law Update Oral Consent Now Satisfies the TCPA. Proving It Is Still on You. A federal court just loosened what consent has to look like. It did not loosen who has to prove it. That distinction decides your next TCPA case. Bradford v. […]
Consent & Compliance The California DROP Act: You Won’t Need Your Records Until You Suddenly Do The Delete Act and its DROP platform turn data deletion into a hard deadline. Here is what the DROP Act means for anyone who collects, buys, or sells leads, and why the businesses that saved their proof will sleep […]
EVENT, JULY 27–28, 2026 Meet Evidora at Affiliate Summit East 2026 in NYC Two days in New York to talk about lead form consent, advertiser protection, and the simplest way to win a chargeback you should never have lost. EventsAdvertising compliance5 min read TL;DR Evidora is at Affiliate Summit East in New York City, July […]
CONSENT & COMPLIANCE, JUNE 2026 TCPA and State Consent Laws: What Just Changed The federal rule slipped to 2027. Five states tightened. The proof you need at the moment of opt-in did not move. TCPAState Consent Laws4 min read TL;DR The FCC delayed the TCPA “revoke-all” provision to January 31, 2027. The one-to-one consent rule […]
Agentic Commerce, June 2026 AI Agents Are Buying Things. Who Has the Proof the Human Said Yes? Visa, Mastercard, and the agent-shopping wave have shifted chargeback risk to the merchant. The defense is evidence the principal delegated the purchase before the agent transacted. Agentic CommerceChargeback Strategy9 min readJune 1, 2026 TL;DR When an AI agent […]
SOLAR LEAD COMPLIANCE · MAY 2026 Solar Leads Just Got Riskier. Every Lead Now Needs Lead Insurance. The 25D tax credit is gone, state attorneys general are filing, and solar lead fraud is running at 25 to 35 percent. Here is why every solar lead needs a court-ready evidence record in 2026. SolarTCPA8 min readMay […]
The Challenge: Retention Without Precision By default, e-records begin recording from the moment a user lands on your page. That is useful, but not every session is worth keeping. In many real-world flows, meaningful user intent is only established at a specific point in the journey: Retaining every single e-record can quickly become inefficient, while […]
Resources & Snippets · May 2026 30 Free Trust Snippets for Your Checkout, Thank You Page, and Email Ten designs for the order page, ten for the thank-you page, ten for the confirmation email. Copy the code, customize the look, or feed it to Claude.ai to match your brand. ResourcesSnippets6 min read TL;DR Three customer-facing […]
